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Company Profile |
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Ultra, a veteran of 25 years in the Entertainment
industry, has been and is still growing
and setting up leadership in the industry.
Ultra is a 250 people strong complete family
entertainment company built on strong fundamentals,
and professionally managed company with
a clear business vision, technological innovation
and well defined revenue sources to become
an enterprising entertainment conglomerate.
Ultra has been getting into various fields
of entertainment with defined business strategy
where each division compliments the other
division in terms of content, delivery,
marketing & distribution. Ultra's ability
to continuously refine & redefine its
business strategies to match changing business
environment, with focus on top and bottom
lines, makes Ultra distinct from other companies
in the entertainment business.
As per our corporate mantra of 'providing
complete family entertainment' to the Indian
audience, Ultra is actively involved in
various areas of entertainment. |
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CopyRights |
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Ultra is into acquiring of various rights
of Indian films for India and overseas
territory covering:
VIDEO, VCD & DVD rights
Terrestrial TV , Satellite TV ,Cable TV
rights
DTH , Pay Per View , Video On Demand rights.
Theatrical Distribution rights (Print
& Digital)
Streaming, Internet, Ring Tone Rights
Airborne & Other Transport Rights
Negative Rights
Apart from the Indian films, Ultra has
also acquired various rights of foreign
films & programs to exploit the Indian
market.
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Studio |
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Ultra has its own studio
and other facilities with latest equipment
and technology supported by highly experienced
technical staff.
Beta, Digibeta linear editing unit.
FCP non linear editing unit.
VCD & DVD mastering (encoding &
authoring) unit.
Dubbing unit
Audio & Video quality control &
digitization unit.
Film Restoration Unit
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Ultra VCD/DVD |
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Ultra has one of the largest
VCD/DVD catalogues listing video copyrights
for more than 1500 titles, with entire
genre of all Indian languages and English
films.
The catalogue also has majority of all
time blockbusters in the history of
Indian Cinema, namely Sholay, Hum Aapke
Hain Koun, Maine Pyaar Kiya, Koi Mil
Gaya, Kaho Na Pyaar Hai, Apna Sapna
Money Money, Iqbal,etc. The catalogue
includes films from reputed houses like
Mukta Arts, Rajshri, Yash Chopra, Yash
Johar, Rakesh Roshan, G. P. Sippy, Pramod
Chakraborthy, N.N. Sippy, Shakti Samantha,
to name a few. The repertoire also includes
classic films of Filmistan, Gemini,
Guru Dutt, Prasad Productions, Homi
Wadia etc. Richness in content is matched
by efficient and nationwide marketing
and distribution networks having more
than 50 distributors, 300 dealers and
over 4000 retailers.
Ultra has tie-up with major retail chains
like Planet M, Music World,Groove and
online sales tie-up with Indiatimes.com,
Rediff.com, Bazee.com, Sify.com etc.
besides its own online store, Ultraindia.com
which is also the most informative site
on indian film industry.
VCD & DVD are also exported wherever
Ultra has the overseas rights, and marketed
through the overseas distribution network
around the world. |
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Production
& Distribution |
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Ultra has produced two
musical super hit feature films 'YASH'
& 'CHHOTASA GHAR' and also over
100 episodes of TV Serial 'INSPECTOR'
in Indian regional language (Marathi)
for Sahayadri channel of Doordarshan.
Ultra has plans to produce many Commercial
films & Digital films in this financial
year. 'Chor Mandli' is already released
in DVD and 'Janani' will be released
in Theatres.
Apart from theatrical distribution of
the films produced by Ultra, the company
plans to distribute many English films
theatrically AIRBUD, MVP, MXP, SPYMATE
etc.
Ultra is also planning to distribute
regional films in Bhojpuri, Marathi
and Rajasthani language. |
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Ultratoons
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These are series of half
hour animated stories woven around world
renowned characters like Benjamin the
Elephant, Harveytoons, Felix the Cat,
Eckhart the Mouse, The Lost World, Noah's
Island etc. Ultratoons series are being
dubbed in 11 Indian languages, which
is first of its kind in India.
The Ultratoons software of about 3000
hours will be telecast on various Satellite
TV, Terrestrial TV and Cable TV channels
in India. It will also be available
on Ultra VCD & DVD. |
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Merchandising
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Ultra has acquired merchandising
rights for many toon characters like
Benjamin-the elephant, Hot stuff, Casper
and Richie Rich etc. Some of the products
of these characters are already available
in the market. These products are available
at a network of over 3000 gifts &
toy stores.
Apart from toons, Ultra has also acquired
Film Merchandising rights for blockbusters
like ‘MAIN PREM KI DIWANI HOON', CHALTE
CHALTE' & 'KOI MIL GAYA'. |
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Portal |
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Ultraindia.com
launched in the year 2000, has been catering
to netizens as a one click information bank
on any and everything on Hindi films. Presently
ultraindia.com has a whopping 3 million
page views per month from all around the
globe.
With the largest ever filmography data base,
ultraindia.com has in its archives, information
right from Alam Ara to the latest movie
being churned out by Bollywood. So also
Ultraindia.com can pride itself as being
the largest and only online film directory.
Besides these features ultraindia.com is
one of the major direct and biggest online
shopping mall for movies (VCD, DVD, Audio
CD) having more than 1000 titles listed
online cutting across all genres.
Ultraindia.com has also developed Kid Shop
an online store for shopping of Ultra's
specially developed Kids products.
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Gifts |
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Ultra, since 2004, is
actively involved in developing and
sourcing the gift items of toon characters
such as JAADOO, BENJAMIN the elephant,
CASPER, HOTSTUFF, RICHIE RICH etc.,
for which Ultra has the licence.
Ultra is also importing various exclusive
gift articles for Indian market such
as 4D Puzzle, Photo Frame Sticker, Eva
Products, Soft Toys, Puzzles etc.
Ultra has also launched its own Ultra
Greeting Cards & has plans to release
over 500 designs this year. Ultra has
also launched various series of Ultra
cards such as Fundoo series, Hot Stuff
series, Ornate collections, etc.
Ultra is also planning to launch ‘hand
made design’ cards called Ornate Collections.
Ultra gifts & cards are marketed
through strong network of over 3000
retailers. Ultra is also planning to
appoint franchisees to open Ultra gift
& cards stores all over India with
the target of 100 such stores this year. |
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Foreign Licences |
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Management: |
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Sushilkumar Agrawal
A Visionary Par Excellence
Mr. Sushilkumar Agrawal is the Managing
Director of Ultra Group- a professionally
managed entertainment enterprise.
After completing his post graduation,
he started his career in the year
1979-80, by setting up a unit, manufacturing
Agrochemicals. His quest for excellence
and the pioneering attitude made him
discover various opportunities that
the entertainment electronics industry
offered at that time.
With strong
belief in "Every successful business
has a well defined vision", Mr.
Sushilkumar Agrawal, applying his
gut feel and sharp business acumen,
ventured into Video Cassettes manufacturing
in the year 1985. Hereafter, there
was no looking back. Step by step
and year
after year, He made his brand "Ultra"
a household name with active interest
in various fields of entertainment.
This success is a story of dedication,
excellent business decisions, backed
by
in-depth understanding of the market
and its dynamics.
Today Mr. Agrawal and 'Ultra' enjoy
an enviable position in the market
due to the pioneering efforts of this
Visionary Par Excellence. |
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ULTRA GROUP |
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ULTRA
DISTRIBUTORS PVT. LTD. |
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ULTRA
VIDEO PVT. LTD. |
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ULTRA
MERCHANDISING & RETAIL LTD. |
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Registered and Corporate
Office
2-C, Thakar Indl. Estate,
N. M. Joshi Marg,
Lower Parel (E),
MUMBAI - 400 011. Tel. (91) 22 2306
1554 Fax. (91) 22 2306 1557
Email : ultra@vsnl.com
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shop@ultraindia.com |
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Chairman |
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Shankarlal
Agrawal |
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Managing Director
& CEO |
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SushilKumar
Agrawal |
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Directors |
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Aravind
Agrawal |
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Sumeet
Agrawal |
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