Digitisation has picked up in a big way over the last decade and its effects are clearly noticeable in the Entertainment Industry as well. Making films have become extremely easy due to digital cameras and other technical equipment. Indie filmmakers are producing tight-budget films with a small crew. However, the competition has also increased as more and more films are trying hard to catch the attention of audiences. Filmmaking is not just about making films now, it is also about marketing it the right way and getting it out to the right kind of audiences. Here’s where film distribution rights come in to picture and it all depends on how you make the most of it. Let’s take a look at some important points that you must consider before selling film rights in India or abroad.
Approach the Right film distribution companies:
No matter how good your film is, approaching the right film distribution company is extremely crucial for the success of your film. Movie distributors must understand the real essence of your film, what kind of audiences would love to watch your film and how to market your film for attracting this targeted audience. Movie distribution companies should be masters in analysing trends and building strategies so that your film gets the perfect kind of release. Most films suffer because adequate budget is not allocated for advertising and marketing. If nobody knows about your film, why would anyone come and watch it in the first place?
Explore all possibilities:
Film distribution rights can be sold through different channels. A theatrical release is just one aspect and you must explore the complete film distribution process in India before finalising any deal. You cannot miss out on TV rights, DVD/ VCD rights, music rights, online rights etc. Smart independent film distributors in India can easily help you recover your costs even before the film is released because they know to play their game well. Gone are the days when films were sold to territories because with time, movie distribution has seen a big revolution.
Don’t Forget VOD platforms:
VOD platforms are hot like pancakes now-a-days because everyone wants to watch movies online when they are on the go. Nobody has the time or the money to watch movies on big screens. People from metro and tier 1 cities subscribe to different VOD platforms and enjoy watching unlimited movies buy paying a small subscription fee. Besides that, they also have the option to watch movies whenever they want. That’s the reason why, you must sell film distribution rights to these online VOD platforms and recover some production costs.
What really matters!
Finally, no matter what kind of film distribution companies you approach or what kind of strategy you apply, the point that really matters is the quality of content. Somebody rightly said that good stories will always find its way to the right kind of audience. The story and its quality drive good film distribution strategies and without that, no plan will ever work.
Ultra has been in the film rights distribution and acquisition business for a long time now. To know more about our services, we are just a call away!