As you all know, a lot of effort goes into making a movie right from conceiving an idea, to writing a script, to production and post production. Once a movie is made, the producer or the production company owns the content rights for that particular film. He or she will start looking out for distributors who might be interested in buying the rights. Depending on the type of rights purchased, the distributor releases the movie for audiences. Since we live in the age of internet, producers and filmmakers get a chance to explore many more opportunities. Cracking a good deal for digital rights of movies is one such opportunity that modern-day filmmakers cannot afford to miss.
Understanding VOD and OTT platforms:
Gone are the days when movies were released only for theatres or television. VOD and OTT platforms have opened up different channels through which your film can reach out to a targeted audience. These platforms work on subscriptions or advertisements, while the content owners can sell digital rights of movies to these online channels. Big players are constantly looking for good engaging content, which is why media rights management has become extremely crucial. Times have a changed drastically and movie distributors in India are not just looking for theatrical releases. Apart from that, there are numerous Youtube channels out there who buy content rights from creators and upload movies. However, it will take a few years for digital networks to penetrate into rural India, which is why producers recover a major portion of their costs by selling satellite rights of Bollywood movies. Content distribution strategies have to be a proper blend of old and new mediums so that you can maximise your profits.
Content rights management:
Since there are different types of content rights to consider, you need to focus on content rights management. Rights are sold by signing contracts where the terms and conditions like distribution region, and time period are specified. If you don’t handle digital rights management in the right way, there are chances that your content might be misused or reused for commercial purposes by third parties. You certainly wouldn’t want others to reap benefits out of your hard work and efforts. Cable TV channels are also vouching to get rights of recently released films, which can open up new avenues for filmmakers or producers. If your movie is based on a universal concept then you can also try selling overseas theatrical rights through content markets or film festivals. Out of all the options available, selling digital rights of movies can be the most lucrative and effective in terms of audience reach.
As a content creator, you constantly need to keep your eyes wide open and notice opportunities so that you can make the most of them. Ultra has been in the industry for several years now; get in touch with our experts to know more about our content rights management services.