Are you curious to know about film rights? Do you want to extensively study about why these rights are important and how they function? Calm those nerves down and we’ll explain you everything that’ll help you get a better understanding of movie rights. Film rights are basically rights that a film producer has ownership of and it is completely his decision to sell the movie rights to any medium based on the profit. To gain revenue, the film producer first gets in touch with a film distributor, who can evenly distribute the film through various mediums. A producer makes a deal and gives all the theatrical rights to a distributor.
The main concern for the producer is that his film should reach the audience and generate successful revenue. And that depends on many factors, firstly, the film should have a strong script that works well with both, the masses as well as the classes. Other important factors are the star-cast, the VFX effects that enhance the movie and most crucial part of a film’s success is the promotional activity. But sometimes, the unimaginable happens and the film draws crowd through a song that ticks the right nerve among the audience. Therefore music rights also play a significant role in the film business. Sometimes, a film producer before the release of the movie, produces a hit music track that becomes the soul of the movie, thus, making the movie a blockbuster.
It is a tough job out there for movie producers as they have to take care of everything to ensure the film gives good returns. However, if the movie doesn’t turn out to be a success, then there are other methods a producer can adopt. He can choose to rely on an entity, who can distribute the movie in other platforms other than theatrical. There is another platform called the non-theatrical ground, where a producer doesn’t get the desired success and depends on other means to get returns. A producer is a marketing maestro and can sell non-theatrical rights to other platforms such as educational institutions, churches and restaurants. He can also take help of a distributor, who can broadcast the movie in buses and trains, thus generating a revenue that is fruitful.
However, things have evolved and digital platforms have taken over the world. The audience is no longer attached to theatres to enjoy a film; they can watch their favourite movie with the help of the internet. Even film producers have realized that online sources have tremendous potential and scope for creativity and uniqueness. With the emergence of SVOD and WEB TV platforms, things have become easy for the end user. The traditional way of watching a movie in the theatre might have evolved significantly but people still prefer watching a new show or a movie tailored for the online medium. New-age producers too have immense faith in online media platforms as the audience is increasing day-by-day and the returns are favorable to them.
The next generation will see a revolution as all media related content will be streamed online and there’ll come a time when movies will be released online. Therefore, the future lies in the hands of technology that is fast, easy and compact. Even now, people prefer watching movies on their smartphones, rather than on TV. Things have certainly become better as far as films are concerned. The digital era is a boon for everyone as it gives them variety of movies and TV shows at a reasonable rate. Also, movies have come off-age, with film-makers embarking on unknown territories and emerging with meaningful cinema that is engaging, raw and appealing.