Content distribution and marketing is constantly evolving with time, especially when it comes to the entertainment industry. Hundreds of films are produced every month, and each one of them is looking to reach out to a wider audience. If you really want to survive this cut-throat competition, understanding the era of new-age film distribution is extremely important. The film-making process itself has changed considerably over the last few decades and everything points to the fact that going digital is vital when it comes to film distribution. With every passing day, there is a need for channels to reinvent themselves with vod, svod and ott platforms. Today, let’s take a look at the advantages and disadvantages of AVOD, SVOD and TVOD.
What is AVOD, SVOD and TVOD?
AVOD, SVOD and TVOD are all Over The Top (OTT) channels, through which users and viewers can easily access content without a Satellite connection. Data is processed and sent via online channels and viewers can now watch their favourite shows whenever and wherever they want. There is no need for users to tune into a particular satellite channel at a particular time. The full-form of AVOD is Advertising Video on Demand. Users can basically watch anything they want, free of cost. However, the video would plug in advertisements in between to make revenue. YouTube is the most popular example of AVOD. When it comes to SVOD or Subscription Video on Demand, users will have to pay and subscribe to a particular channel. Subscription charges will have to be paid by the user on a monthly or yearly basis. Finally, Transactional Video on Demand or TVOD is where the audience has to pay a one-time fee for any video that they want to watch.
The advantage of AVOD is that the user or the audience can watch unlimited videos for free. The only cost incurred for the user would be the internet charges. These VOD platforms also provide effective advertising solutions for the content owners. SVOD has its own advantages as well. In this kind of an OOT platform, the user can watch quality content of their choice for a particular period of time. Even though the audience has to pay for these videos, they also have the option to unsubscribe whenever they want. These vod platforms also provide various packages for shows and films, which can be very lucrative at times. Most content owners of new-age films use this platform to reach out to a bigger audience online. Finally, the advantage of using a TVOD platform is that the user has to pay only for a particular video that he or she wants to watch. It is basically a value-for-money experience for the audience. If there is a good demand for a particular video or film online, content owners and producers can make a lot of profit through TVOD.
The disadvantage of using AVOD is that the audience might get distracted due to several unwanted ads. They might lose interest in between and stop watching the video. Similarly, content owners do not make much money through these ads when compared to other OTT platforms. The problem with SVOD is that the user has to also pay for something that he or she is not really interested in. Once you have subscribed to a channel you will have to wait till the subscription period ends and renew the subscription if required. The problem with TVOD is that the user will have to shell out money every time he/she wants to watch a new film. This can prove to be very expensive at times.
So now that you have a clear idea, weigh your pros and cons correctly before you make the right move. Ultra Media and Entertainment Pvt. Ltd. has a rich library of thousands of content rights. We have been a trusted name in the Entertainment Industry since 1982. You can buy AVOD Rights of some of the top bollywood films and reap its benefits. To know more about our AVOD rights and AVOD services, get in touch with us now!