Nowadays, TV channels are having the cake and enjoying the cherry too. Popular channels know the power of cinema and its effects on the audience and are therefore finding ways to buy satellite rights of movies. No one can deny the fact that Indians are addicted to the television and food. These are the two things that drive our lives. Especially, the weekend when the TV content service providers put in extra efforts to ensure the audience sits before the television set.
The ball is in their court
TV channels have realized that their main target is big banner films that are destined to be successful once they hit the big screen. To buy film satellite rights, TV broadcasters are in constant touch with movie producers. Since producers are the ones that own rights of a movie and it is their choice to sell the rights to any channel for an amount that works for both the parties.
Old classics cherished abroad
Indians living abroad have limited access to Bollywood movies and classical movies. For them, it is a long wait as they get to see these timeless movies only at grand functions or events as most theatres showcase their country’s movies. However, there always seems to be hope, where one never expects a ray a light. There are few event organizers, who do good deeds by showcasing old classical movies for which they approach producers, who own the satellite rights. People get to relive old classics because of these organizers; these people are certainly a blessing in disguise for people living overseas.
There is a vast majority of people living in different countries, who don’t understand Hindi language but are fascinated by Indian soaps and movies, especially in the gulf region. TV broadcasters in the middle-east have understood the scenario and are striking day-to-day deals with Indian movie producers and buying satellite rights of Bollywood movies and TV shows. There is a huge market for Indian movies in several parts of different countries. According to statistics, women are in majority, when it comes to watching TV shows and movies that are aired overseas. Most of these women, either take up odd jobs such as work from home or are working as housewives.
TV channels calling the shots
TV channels have a keen sense of smell and are well aware of which movie is going to reach the heights of success and which one is going to fall into the pits of a flop. In the race to outdo each other, popular TV channels get in touch with big banners and before the release of the movie, buy Hindi movie satellite rights. When these channels buy rights of popular movies, their brand gets a sort of a recognition, thus increasing brand value in the industry. Broadcasters not only target big banners, they also strike good deals with movies that have strong content. Some channels buy rights of these movies for a certain period in time and when the allotted period is over, they can’t showcase the film.
With competition getting tougher by the day, numerous channels have to up the game and think of strategies that work in their favor. The emergence of IPTV, SVOD and AVOD services has certainly given many channels a run for their money. However, the end of the day, still hasn’t arrived for these broadcasters. However, no matter what platform, content will always be king and if you as a medium want to purchase film licensing rights of popular films, then you have to think big and take some calculated risks.