Technology has made its presence felt in each and every sphere of life; entertainment being one of them. A few decades ago, a lot of effort went into making films. Due to the lack of technology, each and every stage of film making was a tedious procedure. Movies were shot of analogue cameras and edited on analogue systems as well. Just like production, film distribution was also limited to a few circles and territories. Audiences used to wait eagerly for the next movie release. Watching a movie at a theatre was considered to be a very exciting experience. Times have changed a lot now. From the Black and White Era to Colour Retro to Digital Age, the evolution of cinema over the years has truly been amazing! With Cinema, every other aspect associated with it has also evolved with time. This has led to new opportunities for those who are not afraid to reinvent themselves. Others, who were rigid in their ways of running their business, have all collapsed. Let’s analyse how this evolution in Cinema has made its impact on Content Distribution or Film Distribution in a great way. These changes have indeed opened up new doors for independent film makers or producers.
Content Driven Cinema
Boring, run-of-the-mill ideas and concepts and no longer accepted by modern-day audiences. They expect something new and refreshing, each time they watch a movie. Due to the age of social media, reviews spread like wildfire. Good films are always appreciated, and bad films have to face losses due to bad reviews. A major portion of India’s population is in the age group of 16 to 40. They are well read these days and do not want to see armature content. They have their own views and opinions as well, which they always like to express. Going forward, filmmakers and producers will have to follow these trends and understand psychology of audiences. They will have to deliver outstanding content that the grab the attention of these new-age movie goers. There is a lot of demand for films which have a global appeal these days. Such movies can reach out to a wider audience through a digital distribution network.
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Shorter Window and Controlling Piracy
Back in the early years of cinema, a theatrical release was the only medium to distribute films. Then Television made a grand entry in to the entertainment industry. Audiences got a chance to watch their favourite movies at home through these satellite channels. Then came the age of VHS tapes, which allowed movie lovers to buy their favourite films and watch them at their leisure. This also opened up new avenues for producers and distributors. Analogue VHS tapes were replaced by VCDs and DVDs. A Film Content Distribution Company tries to explore all these areas of content licensing to maximise profits. In all the above mentioned cases, the Window was long between a movie’s theatrical release and a TV/VHS Tape/ VCD/ DVD release. People eagerly waited for almost a year to watch their favourite films at home. This is not at all the case these days. Audiences expect and demand more. They can’t wait too long and keep looking for other sources. This has led to piracy which has in-turn affected box office collections in a disastrous way. That’s the reason why, it is much better to explore the different forms of Digital Distribution which work on a shorter Window model. Making content available for audiences in a quick and legitimate way is the only way to tackle the problem of piracy.
All-in-one Production Houses and Digital Distribution
Independent production houses are taking up pretty much everything in their own hands. They know how to market their films and perform PR activities too. Even though production teams work under tight budget constraints, they understand the importance of production value and planning. Film distribution is what separates a good independent production house from the rest. TVOD or transactional Video on Demand is a medium through which a viewer pays for a particular video. SVOD is a channel through which viewers can subscribe to a particular set of videos. AVOD is based on advertising revenue where users watch for free while the advertisers pay the bills. Independent films makers need to make the most of these exciting opportunities to reach out wider territories and earn more profits.
Ultra media and Entertainment is a well-established Film Content Distribution Company in India that caters to the varying needs of Independent filmmakers. Get in touch with us now to learn more about our services!