No one can really get bored in this digital era as life is depended on the internet. People from all walks of life have become submissive to their Smartphone’s, thanks to internet providers that are always there to entertain them through streaming videos, audios and other forms of media. But the main attraction for many users is OTT, which stands for Over the Top and is also referred to as Value Added. OTT refers to the service you use over the network services of your service provider. In short, OTT is the delivery of audio, video and other media content through the internet. To better understand this, we’ll give you an example. Suppose you have 3G data plan with a mobile operator and with your Smartphone you have a SMS service and GSM calls for which you are charged. But here’s, is the interesting part, where OTT services come into play, making your life simpler. You as a user download SKYPE or WhatsApp to make free voice calls and exchange media data as it is much cheaper than the other.
There is no denying that, people are heavily relying on OTT providers as they provide much more in less amount. Plus, there are many other benefits of OTT; one is that voice calls and exchange of data is free as compared to expensive phone calls made through the service provider. Through the OTT platforms, people are connected to each other even though they live in different countries. Communication is no longer a barrier. OTT content is making its presence felt everywhere. OTT has been a vector in the creation of Internet TV, also known as IPTV, which is distribution of videos and television content over the Internet and consumers are deriving all the benefits of IPTV. These Over the Top Video services are obtained free online, from YouTube for instance and from other sites where more sustained and constant streaming video content are offered.
People are hooked onto OTT services as they only require an internet connection to view videos and audios. This is of course good news for OTT operators but bad news for network service providers. The telecom business has suffered a lot and is going through turbulent times as they have lost lots of money after the rise of OTT streaming content. Although, there are many planned strategies that the telecom service providers are providing in order to retain consumers, but till now, everything has failed for them. However, there are other network providers, who have bought OTT rights and are trying innovative methods to woo the consumers. Let’s see who wins the battle between of content. The online consumer has also become really smart because they know what they want and don’t believe in compromising. Service providers have realized that in order to pursue the consumers, they need to churn up creative content.
The digital era has just opened its wings to people all over the world and technology will play a vital role in the future. OTT services are definitely, here to stay and competition stands no chance against them. Even the market dynamics suggests, life will get better in the coming years. This is the age, where people want quick solutions and ‘patience is a virtue’ quote, just doesn’t find place in this age of technology. The desire to see creative content was a distant dream in the past but now is a wonderful reality for online consumers. Things are progressing slowly; content is spreading and making its presence felt not only in cities but also rural areas. Truly, content is the king.