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Movies for Saarc Countries |
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Company Profile
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Ultra,
a veteran of 20 years in the industry, has been
and is still growing and setting up leadership
in the field of entertainment industry. What is
ULTRA? A production house? A cable channel? Copyright
owner? Exporters? Video publisher? Distributor?
or just a trading house?
Contrary to the prevailing perception of the Entertainment
industry, Ultra is a 250 people strong complete
family entertainment company. Ultra, built on
strong fundamentals, is a professionally managed
company with a clear business vision, technological
innovation and well defined revenue sources with
a vision to become an enterprising entertainment
conglomerate.
Ultra has been getting into various fields of
entertainment with defined business strategy where
each division compliments the other division in
terms of content, delivery, marketing & distribution.
Ultra's ability to continuously refine & redefine
its business strategies to match changing business
environment, with focus on top and bottom lines,
makes Ultra distinct from other companies in the
entertainment business.
As per our corporate mantra of 'providing complete
family entertainment' to the Indian audience,
Ultra is actively involved in various areas of
entertainment. |
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CopyRights |
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Ultra is into acquiring of various rights of
Indian films for India and overseas territory
covering:
VIDEO, VCD & DVD rights
Terrestrial TV , Satellite TV ,Cable TV rights
DTH , Pay Per View , Video On Demand rights.
Theatrical Distribution rights (Print &
Digital)
Streaming , Internet, Ring Tone Rights
Airborne & Other Transport Rights
Negative Rights
Apart from the Indian films, Ultra has also
acquired various rights of foreign films &
programs to exploit the Indian market.
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Studio |
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Ultra has its own studio and
other facilities with latest equipment and
technology supported by highly experienced
technical staff.
Beta, Digibeta linear editing unit.
FCP non linear editing unit.
VCD & DVD mastering (encoding & authoring)
unit.
Dubbing unit
Audio & Video quality control & digitization
unit.
Film Restoration Unit
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Ultra VCD/DVD |
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Ultra has one of the largest
VCD/DVD catalogues listing video copyrights
for more than 1500 titles, with entire genre
of all Indian languages and English films.
The catalogue also has majority of all time
blockbusters in the history of Indian Cinema,
namely Sholay, Hum Aapke Hain Koun, Maine
Pyaar Kiya, Koi Mil Gaya, Kaho Na Pyaar Hai,
Apna Sapna Money Money, Iqbal,etc. The catalogue
includes films from reputed houses like Mukta
Arts, Rajshri, Yash Chopra, Yash Johar, Rakesh
Roshan, G. P. Sippy, Pramod Chakraborthy,
N.N. Sippy, Shakti Samantha, to name a few.
The repertoire also includes classic films
of Filmistan, Gemini, Guru Dutt, Prasad Productions,
Homi Wadia etc. Richness in content is matched
by efficient and nationwide marketing and
distribution networks having more than 50
distributors, 300 dealers and over 4000 retailers.
Ultra has tie-up with major retail chains
like Planet M, Music World,Groove and online
sales tie-up with Indiatimes.com, Rediff.com,
Bazee.com, Sify.com etc. besides its own online
store, Ultraindia.com which is also the most
informative site on indian film industry.
VCD & DVD are also exported wherever Ultra
has the overseas rights, and marketed through
the overseas distribution network around the
world. |
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Production
& Distribution |
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Ultra has produced two musical
super hit feature films 'YASH' & 'CHHOTASA
GHAR' and also over 100 episodes of TV Serial
'INSPECTOR' in Indian regional language (Marathi)
for Sahayadri channel of Doordarshan. Ultra
has plans to produce many Commercial films
& Digital films in this financial year.
'Chor Mandli' is already released in DVD and
'Janani' will be released in Theatres.
Apart from theatrical distribution of the
films produced by Ultra, the company plans
to distribute many English films theatrically
AIRBUD, MVP, MXP, SPYMATE etc.
Ultra is also planning to distribute regional
films in Bhojpuri, Marathi and Rajasthani
language. |
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Ultra Music |
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Ultra is into music business
since 1992 and so far acquired and produced
many film and non-film music albums. Ultra
has also produced various music videos of
high quality. Today’s heartthrobs Shahid Kapoor
& Aayesha Takia were introduced to the
industry through music videos produced by
Ultra.
Ultra repertoire includes music of A. R. Rahman,
Nadeem - Shravan, Rajesh Roshan, Anand Milind
and Anu Malik to name a few. Non-film albums
include famous singers like Gulam Ali, Nusrat
Fateh Ali Khan, Usha Uthup, Kumar Sanu and
Pankaj Udhas etc. Ultra repertoire also includes
the music of renowned banners like “Gemini”,
Homi Wadia, etc. |
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Ultratoons |
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These are series of half hour
animated stories woven around world renowned
characters like Benjamin the Elephant, Harveytoons,
Felix the Cat, Eckhart the Mouse, The Lost
World, Noah's Island etc. Ultratoons series
are being dubbed in 11 Indian languages, which
is first of its kind in India.
The Ultratoons software of about 3000 hours
will be telecast on various Satellite TV,
Terrestrial TV and Cable TV channels in India.
It will also be available on Ultra VCD &
DVD. |
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Merchandising
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Ultra has acquired merchandising
rights for many toon characters like Benjamin-the
elephant, Hot stuff, Casper and Richie Rich
etc. Some of the products of these characters
are already available in the market. These
products are available at a network of over
3000 gifts & toy stores.
Apart from toons, Ultra has also acquired
Film Merchandising rights for blockbusters
like ‘MAIN PREM KI DIWANI HOON', CHALTE CHALTE'
& 'KOI MIL GAYA'. |
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Portal |
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Ultraindia.com launched
in the year 2000, has been catering to netizens
as a one click information bank on any and everything
on Hindi films. Presently ultraindia.com has a
whopping 3 million page views per month from all
around the globe.
With the largest ever filmography data base, ultraindia.com
has in its archives, information right from Alam
Ara to the latest movie being churned out by Bollywood.
So also Ultraindia.com can pride itself as being
the largest and only online film directory. Apart
from the content available for movie buffs, ultraindia.com
also has other interesting features like downloads,
contests, wallpapers, web games, gossips, talent
search, e-greetings etc.
Besides these features ultraindia.com is one of
the major direct and biggest online shopping mall
for movies (VCD, DVD, Audio CD) having more than
2000 titles listed online cutting across all genres.
What is unique about online shopping mall of Ultraindia.com
is that the buyers can actually see the trailers
of films before actually making the purchase decisions.
Ultraindia.com has also developed a special section
specifically catering to the needs of its little
patrons in the form of Ultratoons Club. Ultratoons
Club has an online edition of Ultratoons Mini
Mag, Kid Shop,. snippets of various animation
flicks and an online store for shopping of Ultra's
specially developed Kids products.
On the anvil ultraindia.com will have many more
killer applications like film on net, Web casting,
pay per view facilities and downloads of ring
tones, sing tones, mobile games, wall paper etc. |
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Foreign Licences |
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Management: |
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Sushilkumar
Agrawal
A Visionary Par Excellence
Mr. Sushilkumar Agrawal is the Managing
Director of Ultra Group- a professionally
managed entertainment enterprise. After
completing his post graduation, he started
his career in the year 1979-80, by setting
up a unit, manufacturing Agrochemicals.
His quest for excellence and the pioneering
attitude made him discover various opportunities
that the entertainment electronics industry
offered at that time.
With strong belief
in "Every successful business has a
well defined vision", Mr. Sushilkumar
Agrawal, applying his gut feel and sharp
business acumen, ventured into Video Cassettes
manufacturing in the year 1985. Hereafter,
there was no looking back. Step by step
and year
after year, He made his brand "Ultra"
a household name with active interest in
various fields of entertainment. This success
is a story of dedication, excellent business
decisions, backed by
in-depth understanding of the market and
its dynamics.
Today Mr. Agrawal and 'Ultra' enjoy an enviable
position in the market due to the pioneering
efforts of this Visionary Par Excellence.
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