October 2017, Mumbai: Ultra Group launched an attractive DVD & VCD Pack of the Romcom "Bareilly Ki Barfi". Produced by Vineet Jain and Renu Ravi Chopra. The film is directed by Ashwiny Iyer Tiwari.
Bareilly Ki Barfi is a family film high on comedy, romance, and drama for all age-groups. It stars Ayushmann Khurana, Kriti Sanon, and Rajkumar Rao. All songs of the film like the "Nazm Nazm”, “Sweetty Tera Drama”, “Twist Kamariya” and “Bairaagi” were chartbusters even before the release of the film. It is a complete romantic- comedy film. The film is set in Bareilly, where resides Bitti (Kriti Sanon). Bitti's free-spiritedness does not translate in finding a suitable groom and she resigns to being a misfit in this small-town - Bareilly. The complexities of getting married and feeling pressured, impulsive Bitty decides to run away from home. At the railway bookstall, she stumbles upon a novel called 'Bareily Ki Barfi'. Surprisingly the female protagonist of the novel reads exactly like her. Is there someone like her too in this closeted town or someone who really knows and understands her?
There had been much curiosity and eagerness for the DVD launch of this film. One of the main reasons is the touch of emotion and romance of the movie which makes for an ideal repeat viewing experience in one’s own drawing room along with their family. The film also makes for an ideal collector’s item for one’s own home library. The genre and treatment of this film also extends this attractively packed DVDs and VCDs to be an ideal gifting option for one’s friends and families.
Ultra also is in discussion with various companies to offer the DVD & VCD sets of ‘Bareilly Ki Barfi’ as Corporate Gifting and Institutional sales mediums.
The other prominent DVD titles manufactured and distributed by Ultra are: MSD - An Untold Story, Jolly LLB 2, Force 2, Rangoon, Akira, Prem Ratan Dhan Payo, Kis Kisko Pyaar Karoon, Neerja, Traffic, Kya Kool Hain Hum 3, Great Grand Masti, Pardes, Maine Pyaar Kiya, Hum Aapke Hain Kaun, Hum Saath Saath Hain, Mein Prem Ki Deewani Hoon, I am Kalam. The company has marketed and distributed DVDs & VCDs of more than 80 prominent Film & TV titles till date.
Ultra Media & Entertainment Pvt Ltd is an entertainment conglomerate and a pioneer in providing home video solutions globally since the past 35 years. It always has been in the forefront in providing entertainment of various genres to the worldwide audience. Be it mythology, history, drama, comedy, thriller, action etc, Ultra has brought them to your drawing room now since decades through its robust distribution network.
The company also currently has an exhaustive library consisting of over 1500 titles comprising of blockbuster Indian Films, television serials and other contents and is associated with some of the leading production studios worldwide.