Entertainment has gradually become a vital part of human lives over the years. In this day and age, when people are leading hectic lifestyles full of stress, everyone wants to escape from their daily routines and enjoy a few relaxing hours. Television continues to be one of the major sources of entertainment in the world, due to which, content distributors try their best to crack a good deal using tv satellite rights. Let’s take a look at some of the biggest trends that are catching up in the Television industry today!
Bigger and Better Reach:
There are thousands of television channels that are emerging across the globe today which broadcast a wide variety of content for their audiences. Movie satellite rights are now being sold in international markets to reach out to a bigger audience. People living in tier-two and tier-three cities of India also prefer television over other mediums of entertainment due to lack of internet access or relevant technology. That’s the reason why, producers and distributors are keen when it comes to dealing with TV satellite rights.
Movie distributors in India are constantly looking for well-known television networks who are interested to buy film satellite rights from them. Every TV channel wants to broadcast quality content for their audiences. They are also looking to cater to a wider range of audience by telecasting films belonging to all types of genres and themes. They want to upgrade their library with satellite rights of blockbusters and popular films to have an upper hand in this cut-throat competition of the television industry.
Need For Fresh Titles:
The new-age audience is no more interested in the same old serials or television series. That’s the reason why, more and more television networks are interested in satellite rights of Bollywood movies. Every film distribution company in India looks at this as a very big opportunity and tries to make the most of it. Similarly, satellite rights are a boon for tv channels as they are greatly responsible for increasing TRP ratings.
The OTT Effect:
It is true that OTT and VOD platforms have provided easier and more convenient access to entertainment for the youth today. Even then, the relevance of satellite rights has not diminished due to various reasons. Just like OTT platforms, TV channels are also trying to acquire quality Hindi movie satellite rights to stay in the game. When it comes to film distribution rights in India, television continues to offer lucrative deals for distributors through which a big percentage of the production cost is recovered.
With changing times, film distributors need to adopt new strategies as well. The television industry has witnessed a big evolution in the last few decades giving rise to new opportunities as well as challenges. Ultra is one of the leading content distribution and acquisition companies in India that owns satellite rights of a wide range of films across all kinds of genres and formats. Get in touch with our team to know more about our services and offerings.