Film distribution was restricted in many ways a few decades ago as it was a business model that was run by a specific group of individuals or companies. To make a movie and then to distribute the same was considered to be a big challenge back in those days. Today, with the help of internet technologies and emergence of digital age, a lot of exciting opportunities have opened up for filmmakers. AVOD SVOD TVOD Services have greatly helped filmmakers to reach out to a larger audience. Let’s find out how.
What is VOD?
VOD, as you might be aware, is “Video on Demand” where the audience gets to watch whatever they want, at their own convenient time on various digital devices such as mobile phones, laptops, computers or tablets. Through VOD channels, the viewer doesn’t have to wait for a particular time of the day and tune in to watch their favourite movies. Every content distribution company in India is now trying to sell their titles to these VOD platforms as there is growing demand for good content in this space.
Types of VOD channels
To understand the arena of digital content distribution, you will first have to understand the types of VOD, namely, AVOD SVOD TVOD Services. An AVOD channel streams online content for free and earns through the ads that are displayed on the video. An SVOD platform charges a subscription-fee to its viewers, after which the subscriber can access multiple videos during the subscription period. Finally TVOD is a platform where the viewer has to pay a one-time fee to watch the video. All these platforms are continuously looking to buy movie rights to enrich their library, which in turn will increase their subscription base.
AVOD – The game changer
AVOD services are on an upswing since the last few years now. After analysing the trends, industry experts believe that it’s going to rule the content market very soon. Since AVOD platforms offer free services to their customers, their subscription base keeps expanding exponentially. Moreover, advertisers can reach out to targeted groups through these platforms, which in turn, helps them optimise their marketing strategies.
New-age film distribution
Every film distribution company today understands the importance of changing with changing times. They are eagerly looking to deal in AVOD rights as they can see a bright future in that direction. However, it’s also important to analyse the pros and cons of all types of VOD channels, before working on a distribution strategy.
AVOD SVOD TVOD Services is where the future of movie distribution lies. Both content creators as well as distributors are benefitting from this new wave in the entertainment business. Filmmakers are now willing to take risks and work on unconventional stories as there is a big demand for such films on VOD platforms.