Cable TV vouching to get rights of recently released films
The battle has begun between the digital platforms and Cable VOD platforms to get film rights of recently released movies through which they can get maximum viewership. And day-by-day, the battle will only intensify as no platform is willing to compromise. And as far as the viewers are concerned, they are slowly but surely tilting towards digital platforms. Even new age producers are seeing a ray of hope with SVOD platforms as people are hungry for content that is authentic and creative.
Producers favoring digital platforms
In Bollywood alone, thousands of movies release every year and most of them find success in theatres. However, there are few movies that don’t tick in theatres and struggle to make a profitable amount, but these movies have an appeal on various TV channels. This is where it gets interesting, TV channels are cautious when it comes to broadcasting a new movie to their channel as most of the times, these movies haven’t done well in cinemas. TV channels buy cable TV rights from the film producer and sign a deal with them. This deal can extend on the basis of the response viewers give them. However, producers are ignoring the broadcasters for time being as they are seeing a huge potential with online content. There are movies and TV shows that are exclusively being made only for digital platforms and this is eating up the TV channel’s business.
The emergence of the digital era
Cable TV is in full-swing to capitalize on opportunities and strategize plans according to consumer behavior. For instance, during the weekends, most channels broadcast newly released movie premiers or award functions that are not available on the digital platforms. However, to counter that problem, the online mediums are ensuring the audience doesn’t go anywhere and keep inventing programmes that are rich in content. Also, film-makers are thinking of releasing movies on online platforms as there is more profit to be found there. Online content giants like Netflix and Amazon Prime have realized that the future is theirs and already targeted production houses and bought broadband rights of movies and shows that have the potential to pull a crowd. Things are slowly favoring online mediums and they are definitely enjoying massive success.
DTH will survive
The business for DTH services will not suffer because they offer the finest picture quality and also provides best sound. On the other hand, online SVOD leaders are dependent on the internet to broadcast their content and sometimes things can get out of hand due to various reasons. With DTH, the consumer is always the king as he gets to choose the channel pack. The services are also innovative and many plans keep on changing to keep the viewer interested. Nowadays, DTH is also beginning to broadcast content that solely belongs of them. There are various ways a viewer can get himself entertained, either through movies and shows or through exclusive games or songs for which audio rights have already been bought by them.
Although, SVOD is attracting many people, mainly the youth between the age group of 12 to 45, cable TV is also churning out new ideas and strategies that are benefiting them in various ways. And many traditional mediums still believe in the power of cable TV. Then, there are those that are hesitant to try a new medium. That’s why cable TV will always have the cake and the cherry too.
DTH has certainly revolutionized the way we watch TV, with fine picture and sound quality and many benefits, we can assure you that cable TV is here to stay and make its presence felt.