If you manage to crack the hard nut of film distribution the right way, there’s nothing that can stop you from achieving success. Let’s quickly look at the Do’s and Don’ts that you must consider when it comes to film distribution in India.
1. Think of sellable ideas
Unique is good, but is it sellable? Ask this question at the very beginning of the project. Think of the target audience before you lock your idea or concept. Consider the business angle from the start, so that you are not stuck in a rut looking for a film distribution company after your film is ready.
2. Explore Digital channels
Digital mediums such as VOD and OTT have been the game changers for content distribution in India, considering the fact that the younger generation prefers watching their favourite films at their own convenience. Understand how film distribution has evolved digitally to capitalise on this golden opportunity.
3. Read your contracts carefully
Finding the right deal can be very exciting and fulfilling, but make sure you have not missed out on the nitty-gritty before putting pen on paper. Many producers neglect important clauses in the film distribution contract, and you might end up in a soup later on.
4. Split it up
Like they say, don’t put all your eggs in a single basket. As the owner of a film, you must explore diverse regions and opportunities. From music rights and satellite rights to online rights, there is a lot to explore! Research on new-age film distribution techniques and movie licensing in India as much as you can, so that you can at least recover your production cost.
5. Hit the festivals
Networking is the key for any filmmaker or producer. The more people you know, the better are the chances of selling your film. Participate in as many film festivals as possible, because once you earn recognition, movie distribution companies might come looking for you!
1. Never keep distribution for the end
Most filmmakers get excited about their project once they receive funds. They go all the way making what they want, exactly the way they wanted to. This can be dangerous as distributors might not be interested in your vision. That’s the reason why, having a distributor on board from the beginning can be a big advantage.
2. Avoid the middlemen if possible
When you are trying to sell your film distribution rights, you will find many agents and middlemen who are simply looking to make money. Even if you are working with agents, make sure that they are trustworthy.
3. Avoid Big deals
Big deals come with more stringent clauses that might leave you paralysed. When you see good money, make sure that you reserve a little bit of independence and freedom for yourself.
4. Don’t sign long duration Contracts
It’s always better not to sell exclusive rights to someone for a long period like five years. In this situation, you will not be able to touch your own content for ages and you wouldn’t be able to do anything about it.
5. Don’t compromise
Just because you are an indie filmmaker or a newcomer, doesn’t mean that you need to bow down to distributors. If you think that a deal is not worthy enough, simply walk over and find another distributor. If your content is good, you will definitely find a better deal.
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