The Movie Biz is a game that can be devastating if you don’t know the rules and can be equally rewarding if you play your cards well. Film distribution companies that have evolved with changing times are sailing through the tides of uncertainty while others have simply drowned. Gone are the days when movie distributors in India had monopoly over certain regions and reaped benefits. OTT and VOD channels have opened up the market in a big way, proving to be an ultimate game changer. It has given a hope to new-age filmmakers for coming up with novel ideas and concepts. The times are such that if you know that to do with Film rights you can definitely find ways to make profits from your film. Let’s explore how:
Low Budget, High Concept:
Even before you start thinking of a concept or an idea, see if it can be made in a minimal budget and if it has a unique story to say. When you reduce costs at production level, the chances of earning profits is much higher. VOD and OTT platforms buy movie rights of such kind of films. Many of the film producers have also earned double the amount they had put to make these films.
Film festivals and Global Content Market:
After making your film, it is very important to hit the festival circuit. A film that has earned name, recognition and awards in international festivals have more value. Selling movie rights to VOD platforms becomes much easier if your film has won an esteemed international award. Apart from festivals, you can also hire a trusted agent who can sell your movies at international content markets.
Understanding Types of Film Rights:
The producers of the film own content rights, which is why they should have a complete understanding about the different kinds of film rights. From Satellite rights to music rights, movie screening rights, there are a wide range of options available these days. And yes, how can you forget digital rights, because that’s trending like crazy with the advent of multiple VOD channels. If you know your movie licensing game well, then you can recover a lot from your movie rights cost.
Pitching for VOD and OTT:
Once you earn respect in international markets and win a few good awards in film festivals, then you can approach top VOD channels with a better pitch. You need to convince them why they should buy your film rights by presenting facts and figures. Based on your pitch, your film might get selected or rejected. And if your movie is really good, then you can demand a much higher value for your film rights.
Even though OTT is a great platform for new talent, the competition is neck throat. Also, since the cost of making films has reduced considerably, anybody and everybody are making films. Your story should be your hero, if you really want to stand out from the rest. So go ahead, make a good film, gain a lot of knowledge about film rights and make the most of it.