We often come across a new exciting webseries or movie that gets launched online these days. With so many online mediums of entertainment that have blossomed in the last few years, audiences now have the power to choose like never before! OTT Content represents the changing face of entertainment industry. Let’s explore some interesting aspects that have led to the boom of this form of content.
Evolution of Entertainment:
Several decades ago, movies were exclusively released in theatres and were screened only for few fortunate ones who could afford it. The discovery of Television in the late 17th century opened new doors for audiences and media companies alike. Over the years, new forms of shows were introduced which made Television one of the most popular channels to access entertainment at home. Gradually, internet technologies started picking up which eventually led to the invention of an OTT video platform. The concept of online streaming has become extremely popular in the last few years, especially in the metropolitan cities, where access to a good internet connection is not a big issue. In fact, every film distribution company in India today wants to make the most of this opportunity by exploring alternative ways of distributing their content through these platforms.
Ease and convenience:
Today, viewers don’t have to wait for their favourite shows to air, but can simply download OTT Content and enjoy watching it whenever they want to. Apart from that, OTT content providers give the option to stream content using all types of devices such as laptops, computers, tablets and mobile phones. Audiences can watch whatever they want, wherever they want to as well. Everyone is looking for a quick break from their busy schedule, and when they feel the need for one, they can switch on their mobile phones, and catch their favourite movie with just a few taps. Considering the number of movies and shows a viewer has access to, the subscription fee that these platforms charge is very nominal.
The number of options that OTT streaming services can offer in terms of genres, formats and languages is truly amazing. From comedy, suspense, thriller to action, animation and more, there is something for everyone here. These platforms are constantly in touch with movie distribution companies in India to upgrade their content by acquiring new fascinating titles more frequently. As people from different corners the world are getting to watch international movies, these wonderful channels of entertainment are bringing the world closer with a new form of communication. Very rarely would anyone buy Bollywood movies DVD online these days, as the most recent movies are on these platforms.
By analysing the recent trends, we get the feeling that the use of OTT broadcasting is going to grow exponentially in the coming few years. There is a lot of competition between the big OTT players and at the same time, smaller OTT channels are also trying make their presence felt by offering something new to the audiences. Every platform is also looking to expand their film rights database for increasing subscriptions, revenue and profits. All in all, OTT video platforms are a blessing for both content creators as well as movie lovers in the long run.
The rise of OTT Content has been tremendous. Only time will tell, how long it’s here to stay until a new technology or idea takes over!