Relevance of Satellite Rights When OTT is Taking Over
Loading...Yes, it is very true that OTT channels and VOD platforms are opening up the content market in a big way. Audiences now get to see what they want to see at their own convenient time on their mobile phones, even when they are travelling. Not many industry experts might have predicted this trend. The trend is hot indeed, and content creators need to catch up with these trends right away. In such a situation, do satellite rights hold the same value or relevance? Let’s find out.
A Big Opportunity:
The answer to the question is, yes. Movie distributors in India are always looking at ways in which they can make the most of their content rights. Movie satellite rights present a big opportunity that should never be missed. Satellite Rights is a big boon for TV channels as they are seeking interesting and entertaining content to keep their audience engaged all the time. Approach the right channels and you might be able to crack a profitable deal. If your movie has a universal theme, there are chances that TV channels from other countries might be interested in buying rights from you.
Expand your audience Base:
Even though OTT channels and VOD platforms are extremely popular in major cities, television is the main source of entertainment for people residing in interiors and rural places. OTT channels are operational only in locations which have an internet connection. Apart from that, the older generation or people from rural areas are not very tech-savvy and prefer watching Television even today. Regional channels are still actively looking to buy film satellite rights to increase their TRP ratings. By not selling tv satellite rights, you would be neglecting a big chunk of audience.
Recover costs:
Once a movie is made, a producer must look at ways in which he or she can at least recover the making cost by all means. All options must be thoroughly examined as TV Channels are still banking on Satellite Rights of Movies. Many a times, the rights are sold even before the movie is made. Apart from music rights, online rights and theatrical rights, satellite rights of Bollywood movies can also bring in loads of money. If you do not encash this opportunity, you would be losing a chance to recover your production cost.
Traditional yet effective:
Satellite rights might be one of the traditional Film distribution rights in India, but it is certainly one of the most effective one as well. TV channels buy movie satellite rights and also renew them on a yearly basis to ensure that they are not falling short of content at any point in time. You must have noticed that people get bored when they watch the same films over and over again on a particular TV channel. TV channels are now being more creative and choosy when it comes to buying satellite rights.
There are numerous reasons why you must sell satellite rights to the right channels. Ultra has been into content acquisition and distribution since several years. Get in touch with our expert team to know more about our services.
