Short Film Distribution and its Simple Hacks

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The movie business has evolved over the years depending on the changing behaviour of audiences. There was a time where feature films ran up to three hours, but today we can barely sit through a film which is more than 2 hours long. Even though several interesting short films were made by famous directors earlier as well, they have become popular only in the recent past. The format was quickly accepted by audiences as they offer a quick dose of entertainment. Moreover, technology and digitization has made it easier to make a short film, providing young filmmakers a platform to showcase their talent. However, due to the stiff competition in this new market, making a short film is not merely enough. You certainly have to explore short film distribution in depth so that you can reach out to a wider audience.

Work on Unique Concept:
When you start developing your short film ideas, make sure that the concept is something unique or out of the box. People don’t really expect the same old run-of-the-mill story structure. Moreover, since there are budget constraints, you cannot really afford to cast well-established bollywood actors. Content should be the real hero of short film stories. You will have to lure your viewer with unexpected twists, a social message or an unexplored genre. Most successful short films leave the viewer with a question to think about.

Find a Distributor Early On:
There are many new movie distributors in India, who are looking to acquire content rights of popular short films. If you are planning to make a Hindi short film, then it is always recommended to find a producer who wants to invest in distribution as well. There is no point in spending lakhs of rupees in making a film if you are not clear about your distribution strategy at the very onset.

Approach Popular channels:
You need to be innovative and on your toes when it comes to short film distribution. These days, there are many popular channels on the internet who are seeking good content to drive their business. They are also producing entertaining Hindi webseries which are gaining popularity by the day. You must keep approaching these potential short film buyers to crack a deal which is beneficial for all parties involved.

Target Short film festivals:
After making a short film, you must definitely set aside a budget for festival submissions as well. If your film is really good then there are chances that you could win a few awards at different short film festivals in India. Films that win prestigious awards have a better market value and there are higher chances of finding a distributor that way. If you don’t target festivals even the best short films wouldn’t be able to penetrate too far.

Create a Buzz:
You will find thousands of youtube short films online. Some of them are mediocre while there are some very good ones which surprisingly have very limited views. That’s because the right kind of buzz was not created around the film. Many filmmakers start taking about their film way too early. However, the energy doesn’t really last till the end, when the real push is required. There is a need to understand film distribution and its success formula if you really want to stand out from the clutter.

All in all, short film distribution is no rocket science really. Apart from that, if your film is not up to the mark, then no matter what strategy you apply, it’s bound to fail!

We are experts and researchers from the domain of film distribution, content acquisition, copyrights acquisition and content rights. We keep up with the changing trends in the industry to present insights and information pertaining to a wide array of interesting topics from this domain.

Team Ultra

We are experts and researchers from the domain of film distribution, content acquisition, copyrights acquisition and content rights. We keep up with the changing trends in the industry to present insights and information pertaining to a wide array of interesting topics from this domain.