The Business and Dynamics of Video Streaming Services

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The entertainment industry has going through a major revamp in the last few years. Technology is playing a big role in this revolution and video streaming is definitely where the future’s headed. More and more channels are offering video streaming services as the younger audience is spending a considerable amount of time online. Viewers are not at all falling short of content as they are free to access numerous online video streaming sites from anywhere, anytime. Apart from that, viewers have the option to choose from various kinds of platforms like SVOD, AVOD and TVOD. On SVOD channels, viewers can subscribe to videos on a monthly basis. On the other hand, they can watch unlimited content for free on AVOD platforms as this business model runs on advertising revenue. Finally on TVOD, viewers can pay for watching a particular video online.

A new phase in content distribution:
Video Streaming has opened up exciting new opportunities for content distribution in India. There was a time when cable tv channels were keen on buying satellite rights for recent films. However, most channels today are looking to provide the best TV streaming service for their audience. The advantage here is that people wouldn’t have to wait for their favourite shows and can watch them at their own convenience. Moreover, VOD channels are also pressing to buy movie rights of popular films so that they can increase their subscription base or revenue through advertisements.

Golden opportunity for content creators:
Another positive aspect about video streaming services is that new-age filmmakers and producers are getting a chance to say novel stories. The Indian audience is now exposed to all kinds of content both from the Indian as well as international markets. They are intelligent and are no more interested in watching the same kind of boring stories. Since there is so much demand for good content, writers and content creators are coming up with unique plots and storylines. They even have a sound movie distribution plan ready even before the project launches. The future looks absolutely promising and exciting for content creators as well as consumers.

The age of web-series:
People today have a shorter attention span, due to which they prefer watching 20 to 30 minute episodes instead of one lengthy film at one stretch. This led to a new content format known as web-series. Most online video streaming sites have their original web-series which hook on audiences with their never-explored-before concepts and ideas. Many of them also earn from internet service providers if they manage to get good traffic on their site.

So the question is… are you changing with the changing trends in entertainment industry or are you still stuck with the old ways of content distribution? To know more about our content acquisition and distribution services, get in touch with us today!

We are experts and researchers from the domain of film distribution, content acquisition, copyrights acquisition and content rights. We keep up with the changing trends in the industry to present insights and information pertaining to a wide array of interesting topics from this domain.

Team Ultra

We are experts and researchers from the domain of film distribution, content acquisition, copyrights acquisition and content rights. We keep up with the changing trends in the industry to present insights and information pertaining to a wide array of interesting topics from this domain.