Ever wondered how the entertainment business functions? To know the answer you will first have to understand the meaning of copyrights. “Copyrights” is the name given to a legal document that authenticates the owner of a creator and ensures that nobody else is allowed to replicate that content for commercial purposes. The Copyrights to every movie is owned by the producer of the production house. He or she then sells content rights to a distributor, who then brings the movie out for audiences. With changing times of the digital world, you need to keep a track of the latest trends in the business so that you can maximize your returns. Let’s take a look at some major transformations that have occurred over the years.
A few decades ago, there were limited opportunities for content distribution companies as they had to restrict themselves to the traditional means of distribution. There was a time when people used to buy dvds online, but today there are several other convenient and cost effective mediums through which people can watch their favourite movies. After a theatrical release, film rights in India were sold mainly to Television companies who broadcast the films within a few months. Revenue was majorly dependent on theatrical rights, music rights and satellite rights back in those days.
The Rise of Digital Age:
With the rise of internet technologies, people now have the option to watch whatever they want on digital devices such as mobile phones and laptops. Moreover, many of these AVOD platforms give free access to users as they charge advertisers for running ads in between. Today, every film distribution company is looking to buy content rights so that they can stream these movies on various online platforms.
Look for alternatives:
Online content distribution has opened new doors for content creators as they have multiple alternatives to distribute their content. They are now willing to take the risk by exploring innovative ideas, concepts and stories. Content rights can now be sold to AVOD and SVOD platforms on which there is already a strong audience base. Apart from that, there are several other types of content rights that many people are unaware about.
The way forward:
Theatre, TV and Online are three main categories of content distribution platforms today. Overlooking or undermining the power of any of these platforms can result in major losses. As a distributor, you need to buy film publishing rights of interesting titles at a low cost and bring them out on digital content platforms. Simultaneously, you need to maintain a balance by combining traditional as well as contemporary means of distribution so that you can reach out to a larger audience.
To cut the long story short, if you really want to make the most of the content rights you own, then you need to come out of your shell and explore new exciting opportunities that the digital age presents us today.