All content platforms seem to be following the government’s footsteps, i.e. of the people, for the people and by the people. Platforms such as VOD, AVOD, TVOD and SVOD have realized that the power needs to be given to the people, as it is through them all the revenue is collected. The old and traditional module of watching content on platforms, which didn’t allow consumers to choose, is long gone. The revolution of content has begun and it will grow many folds. The content on platforms have raised their standards and increasingly made to match the needs of the consumer.
Let’s have a detailed look at how various content providers are doing their bit to engage the audience.
VOD – To Gain Popularity
The VOD platform allows a consumer to choose and see the content of his choice at a convenient time. For instance, you want to watch a particular movie or a TV show that is strongly recommended, but you have an appointment at the same time. Don’t worry, you can choose to watch it later during the day when you have the time, that’s the beauty of VOD. Big giants like Amazon Prime and Netflix are selling content like hot pan cakes and the users just can’t get enough of it. People are no longer bored at home, thinking what to do with all this time. They have a wide variety of content to choose from, sitting at home and chilling is no longer frowned upon. There are various users, who have made their business successful with the help of videos and have successfully launched their own channel. They are also selling their VOD rights to platforms to raise awareness and gain popularity.
Video on demand has opened the gates of freedom for consumers as they are no longer restricted to cable networks that showcase content at a particular time.
Check out the benefits of VOD by clicking on the link.
AVOD – The Future King
AVOD refers to advertising, or ad based, video on demand, and is free to consumers. Viewers will have to sit through advertisements, – for instance on YouTube where ad revenue is used to offset production and hosting costs. However, content creators rarely use AVOD as it generates lower amounts of revenue than SVOD and TVOD. And if you’re hell bent on choosing advertising VOD as the preferred medium then get ready to work really hard to create a big audience. Content owners can also sell of their AVOD rights to channels where they can reach maximum people.
Detailed information on AVOD: How AVOD will rule the Content Market
TVOD – Making Money Count
TVOD is where consumers purchase content on a pay per view basis. This service provides recent releases, which benefits TVOD rights holders for higher revenues and for consumers as they get timely access to new content. One can make maximum amount of money through this module and people often choose this as they want to accumulate more profit. And one good news, for those creating entertainment content, they have caught the big fish because Transactional VOD works in favor of them.
Detailed information on TVOD: How TVOD is attracting viewers with new content!
SVOD – Freedom to Choose Content
SVOD is defined as subscription video on demand. It allows users to consume as much content as they want at a minimum rate per month. Consumers have far greater freedom to opt out as users are not tied into a long term contract. Also, things have worked out for content creators of all kinds as Subscription VOD platforms have successfully helped curb the deadly poison of movie piracy. Even new-age producers have seem to realize the potential SVOD and are selling SVOD Rights to these platforms in order to get a larger audience and gain more visibility.
Detailed information on SVOD: Why TV is the boring housewife while SVOD is the best friend forever
The recent times have definitely given us a clear picture that content is king but controlling the king is in the hands of the audience.