Ultra Toys and Gifts Pvt Ltd enters into an exclusive International licensing & manufacturing contract with Smiley World

4 Aug 2018, Saturday

  • First of its kind International deal of acquiring an exclusive license of 3000 varieties of smiley emoticons from Smiley World – The creators & Copyright/ license holders of “The original Smiley brand”, United Kingdom.
  • India presents a Rs 100 crore opportunity for this business and Ultra hopes to achieve volumes and scale at the earliest.
  • Each product from this Smiley range namely Cushions, Backpacks, Sling Bags, Stationery Pouches, Car Hangings, Plush Balls etc are unique and articulately designed keeping in mind the target audiences: majorly the kids and youth.


August 2018, Mumbai: In the first phase 25 different Smiley expressions are illustrated on wide range of products. These products which we have decided to imbibe Smiley on are very popular and used by every section of the society. These are made from plush fabrics adhering to the safety standards, which are reliable and harmless to use. The entire collection is of premium quality, washable, skin friendly and non - toxic. Soft and adorable, these items are stuffed with PSF material which remains fluffy even after multiple numbers of washes. The price range of these products ranges between Rs.199/- to Rs.999/-.


As it’s a premium product, one will find Smiley Original hologram, woven labels and tags confirming it as original products. All these products will have original smiley signature on it. Original Smiley Strut Cards will be labelled on every shelf where these products will be displayed in the various stores. Apart from this, the packaging will have the official holograms of Smiley®. Each product undergoes a strict Quality Control regime to make sure that the original & universal standard of the main brand is followed.


These products shall be available on a wide range of platforms. It will also be available at major retail stores, Hypermarkets & Toy Stores like Shoppers Stop, Central, Big Bazaar, D Mart, Hamleys etc. They will also be available on ecommerce portals like: Amazon, Flipkart, Snapdeal, Paytm, First Cry, ebay,www.ultragiftbox.com & many more. In the 2nd phase, we have planned to launch Smiley Plush Toys animals, unique key chains and many other exciting products. We will be launching new range of smiley products every quarter depending upon the popularity of the earlier expressions. These products are manufactured at the manufacturing unit of the company in Noida. The Noida unit has the production capacity of 20,000 products a month while Mumbai unit has 5000 products capacity a month.