Good trumps evil, and other narratives that inspire campaigns in East India
- October 15, 2025
- Ultra Team
Brinda Agrawal, Head of Product Development and Marketing at Ultra Soft Toys featured in an industry story on Good trumps evil, and other narratives that inspire campaigns in East India for leading marketing portal Social Samosa.
Brinda Agrawal points out that specific demographics are driving festive purchases. “Parents and young professionals buy for kids, nieces, or as festive home décor,” she says, adding that Tier-2 and rural segments are seeing higher festive gifting spends. This trend aligns with a demand for gifts that are both personal and practical. “Plush gifts that double up as pouches, cushions, or décor are leading sales,” she explains. “Consumers want gifts that feel personal but also practical.”
