Pioneer of Ultra Media & Entertainment

Chief Executive Officer

Meet Mr Sushilkumar Agrawal, A Visionary Leader and CEO of Ultra Media Pvt Ltd

Mr Sushilkumar Agrawal, a revolutionary entrepreneur and visionary leader, stands at the helm of Ultra Media & Entertainment Pvt Ltd, a globally renowned Entertainment Conglomerate. With over three decades of experience in the industry, Mr Agrawal has been on the frontline of Ultra's journey towards becoming a pioneering force in the world of entertainment and media.

His entrepreneurial journey began in 1979 when he ventured into the chemical manufacturing sector. However, his foresight and innovative spirit led him to recognise the immense potential of the entertainment electronics industry. In 1983, he established a VHS video cassette manufacturing facility, laying the foundation for Ultra's remarkable success story.

Under Mr Agrawal's astute leadership, Ultra swiftly rose to prominence, revolutionising the distribution of films and music in India and abroad. His strategic acquisition of the video cassette rights for blockbuster films like 'Maine Pyar Kiya' catapulted Ultra to unprecedented heights, establishing it as a household name in the entertainment industry.

Over the years, Mr. Agrawal's relentless pursuit of excellence has driven Ultra to diversify its offerings, from music rights acquisition to cable TV distribution. Embracing new technologies, Ultra pioneered the introduction of VCDs and DVDs in India, setting new standards of quality and innovation.

Today, Ultra Media & Entertainment Pvt Ltd boasts an enviable position in the industry, with a prestigious library comprising over 1500 titles of blockbuster films and television serials. As an end-to-end service provider, Ultra continues to lead the way in copyright acquisition and distribution, catering to diverse audiences worldwide.

Beyond his role at Ultra, Mr Sushilkumar Agrawal is a prominent figure in the film industry, known for his insightful contributions to various forums and conventions. He has represented Ultra at prestigious film festivals and markets across the globe, showcasing the company's commitment to excellence on the international stage.

In addition to his achievements in the entertainment sector, Mr. Agrawal is also the driving force behind Mintageworld.com, the world's first online museum of numismatics, notaphily and philately. His vision to preserve and promote India's rich historical heritage reflects his dedication to education and cultural preservation. Also, Mr Agrawal has expanded the Ultra Group's footprint into introducing cutting-edge 3D lenticular products and crafting whimsical soft toys to launching Ultra Jhakaas, a vibrant Marathi OTT platform for entertainment enthusiasts his vision drives innovation across diverse industries, and his entrepreneurial spirit knows no bounds.

As a leader, entrepreneur, and visionary, Mr. Sushilkumar Agrawal continues to inspire and empower the next generation of leaders in the entertainment industry and beyond. His unwavering commitment to excellence and innovation has cemented Ultra's legacy as a beacon of success in entertainment.