Pioneer of Ultra Media & Entertainment

Chief Executive Officer

A Visionary Par Excellence

Mr. Sushilkumar Agrawal, a first generation entrepreneur is the CEO of Ultra Media & Entertainment Group (Estd. 1982), a professionally managed Entertainment Conglomerate which currently provides end to end solutions for the Films & Television Industry globally. An MSC post-graduate, he started his career way back in 1979 by setting up a chemical factory manufacturing Agro chemicals.

Being technology driven with a constant quest for excellence and a pioneering attitude, made him aware of the tremendous opportunity the entertainment electronics industry offered at that time.In 1982 he ventured into VHS - video cassette manufacturing and recording facility. Coupled with his marketing and brand building acumen, Ultra soon became a household name and started selling legitimate Video Cassettes of films in India & abroad. Though the big breakthrough came when in 1989 he bagged the rights of the block buster films like ‘Maine Pyaar Kiya’ and over a period of time he also continued acquiring the rights of classic old and new films and started building an enviable catalogue for the Company. In 1993 he started the music division by producing and acquiring music rights and marketed it extensively worldwide.

Currently Ultra, under the management of Sushilkumar, is in the business of Copyrights Acquisition & Distribution of various media rights of Indian & International films, Television Programs, Animation & other content across various genres & languages. They distribute this in various existing Physical, Non Physical and emerging formats in India and overseas. It currently has a prestigious and a valuable library consisting of over 2500 titles across various genres.