Lionsgate sells India, South Asia streaming service
- January 15, 2026
- Ultra Team
Rajat Agrawal, COO and director at Ultra Media & Entertainment Group , quoted in Financial Express for an industry story on Lionsgate sells India, South Asia streaming service highlighting the acquisition and broader challenge faced by mid-sized OTT players in India.
He echoed the view, noting that localisation will be key to unlocking growth and shared, “International content is still a growing market, but localisation will play a very big part,” he said, adding that sharper marketing and regional programming could help the platform attract more eyeballs post-acquisition.
