Ultra Jhakaas OTT has launched the second edition of its theatre IP, ‘Teesri Ghanta, Punha Ekda’, coinciding with World Theatre Day, bringing Marathi theatre to digital audiences.
Ultra Jhakaas OTT expands Marathi theatre catalogue with ‘Teesri Ghanta’
- March 27, 2026
- Ultra Team
Over 25 plays go live as the platform’s theatre library crosses 75 titles on World Theatre Day
The curated collection features more than 25 plays, including classics and popular touring productions, expanding the platform’s theatre catalogue to over 75 titles. The initiative recreates the experience of the traditional “third bell” that signals the start of a live performance.
The showcase spans comedy, family dramas and socially relevant narratives, highlighting the richness and diversity of Marathi theatre. It also includes works featuring well-known stage and screen actors.
Said Sushilkumar Agrawal, Founder & CEO, Ultra Media & Entertainment Group: “With ‘Teesri Ghanta, Punha Ekda,’ we are not just preserving this legacy but reintroducing it to a new generation.”
