Ultra Media showcases restored Guru Dutt classics, new animation, and expands global licensing at Cannes 2025
- May 20, 2025
- Ultra Team
Ultra Media & Entertainment Group has showcased an expansive lineup at the Cannes Film Festival 2025, featuring over 2,500 films, 17,500+ TV episodes, and 4,000+ minutes of animation across genres. As part of its Cannes showcase, the company also announced the International Integration Rights for its newly launched OTT apps—Ultra Play, Ultra Gaane, and Ultra Jhakaas—focused on curated Indian content for a global audience.
In a special tribute to mark Guru Dutt’s 100th birth anniversary, Ultra unveiled restored versions of his iconic films including Pyaasa, Kaagaz Ke Phool, Chaudhvin Ka Chand, and Sahib Bibi Aur Ghulam. These classics have undergone meticulous 4K/2K frame-by-frame restoration using software like Diamant, PF Clean, and Revival.
Sushilkumar Agrawal, Founder & CEO, Ultra Media & Entertainment Group, said, “We believe the future of storytelling lies in embracing both heritage and innovation. As we prepare for a worldwide re-release of Guru Dutt’s iconic films, this is a celebration of Indian creativity—its past, present and future—and a step towards inspiring global audiences.”
Ultra’s restoration efforts are part of its long-term mission to preserve and globalize Indian cinema, aligning with the growing demand from broadcasters, OTT platforms, and digital distributors worldwide. The company has been a regular at Cannes and continues to receive strong global interest in its content.
This year, Ultra is also hosting industry meetings at Cannes to explore licensing partnerships, co-productions, restoration collaborations, and digital integrations, reinforcing its role as a cultural and commercial bridge between India and the global entertainment ecosystem.
Rajat Agrawal, COO & Director, Ultra Media & Entertainment Group, participated as a panellist at the Indian Pavilion, discussing the changing paradigm of film screening, from theatres to OTT platforms and digital-first formats.
“At Ultra, we are proud to honour timeless legends while also building the next chapter of Indian storytelling through animation and digital innovation. Film restoration and preservation are not just about technology; they are about respect for storytellers, audiences, and cultural legacy,” said Agrawal.
He added, “We have also colourised Indian classics like Chori Chori, Paigham, and Insaniyat (the only film starring Dev Anand and Dilip Kumar together), using our proprietary technology.”
As part of Guru Dutt@100, Ultra will lead a month-long tribute across India in July 2025, featuring special screenings, exhibitions, and panel discussions to engage new audiences with Guru Dutt’s timeless work.
Brinda Agrawal, Head of Marketing, Ultra Media & Entertainment Group, said, “This initiative is not just a celebration of his unparalleled artistry, but a way to reconnect new generations with the rich emotional and cultural heritage he created.”
Ultra also spotlighted its new OTT offerings:
- Ultra Jhakaas, India’s only exclusive Marathi OTT platform, streaming 3,000+ hours of films, TV shows, music, animation, and cookery
- Ultra Play, an SVOD platform curating over 2,000 Indian film classics from the 1950s to present
- Ultra Gaane, India’s first exclusive video song OTT platform, featuring 4,000+ Hindi songs with iconic visuals
