Ultra Play OTT turns job interview into Bollywood spoof in new ad
- May 20, 2026
- Ultra Team
Conceptualised in-house, the campaign uses Bollywood film titles in a workplace setting to reflect office stress and everyday conversations.
Ultra Play OTT has launched a digital campaign titled An Interview Gone Filmy, built around workplace conversations and Bollywood film references.
Released on International HR Day, the spoof-style digital ad depicts a job interview in which a candidate responds to questions using Hindi film titles. The campaign is part of the platform’s ongoing #HarPalFilmy positioning.
The film incorporates references to titles including R Rajkumar, Tezaab, Banarasi Babu, Kaali Charan, Narsimha, Virasat, Namak Haraam, Kuwara Baap, Apna Sapna Money Money, Betaab and Ghajini.
According to the platform, the campaign draws from workplace themes such as burnout, long working hours, and stress, while positioning cinema as a familiar cultural reference point in everyday life.
Speaking about the campaign, Sushilkumar Agrawal, founder & CEO, Ultra Media & Entertainment Group, said: “Bollywood has always been a part of our everyday lives, sometimes in ways we don’t even notice. With this campaign, we wanted to capture that instinctive connection in a fun and relatable way. ‘Har Pal Filmy’ is not just about the films we watch, but the way cinema becomes a part of who we are, even in the most unexpected moments like an interview.”
Adding to this, Brinda Agrawal, CMO, Ultra Media & Entertainment Group, said: “Today’s audiences are constantly balancing work pressure, long hours, and fast-paced routines. With ‘An Interview Gone Filmy’, we wanted to create a light-hearted digital ad that instantly feels relatable while reminding people how cinema continues to be a simple source of comfort, humour, and connection in everyday life.”
The campaign was conceptualised in-house and will run across digital and social media platforms through workplace-focused content formats.
