Ultra Soft Toys Launches Comfort-Focused Mother’s Day Collection for New Moms

  • May 6, 2025
  • Ultra Team

Ultra Soft Toys has announced the launch of its exclusive Mother’s Day collection, crafted with care to offer comfort and emotional support to to-be and new mothers. Just in time for Mother’s Day celebrations, this thoughtfully curated line features oversized, ultra-soft plush toys designed to bring moments of relaxation, joy, and reassurance to women experiencing the unique journey of motherhood.

The new collection includes a wide variety of huggable companions, such as the Sitting Dino, Baby Lion, Huggable Sitting Cow, and a Life-Size Teddy, tailored to support mothers during pregnancy and the early stages of motherhood. These plush toys aim to deliver not only physical comfort but also a sense of emotional connection and well-being.

Among the standout items in the collection are the Reversible Flip Mood Octopus, which adds a playful way to express changing emotions, and the Avocado Pillow, a quirky yet cozy piece perfect for stress relief. Also featured are puppets and dinosaur-themed plush toys that bring laughter and lightheartedness, while Baby Shark and Baby Dolphin travel pillows are designed for convenient on-the-go comfort—ideal for busy new moms.

Brinda Agrawal, Head of Product Development at Ultra Soft Toys and Marketing Head at Ultra Media & Entertainment Group commented, “This Mother’s Day, we wanted to create a collection that not only offers plush toys but also brings comfort, love, and support. We understand the challenges of pregnancy and new motherhood, and our range is designed to offer that extra cuddle and a sense of warmth when it’s needed most. Our plush toys are more than just cute companions; they’re here to provide emotional comfort and remind to-be and new moms of how truly special they are. We hope this collection brings a little joy and a lot of relaxation to all the amazing women out there.”

The Mother’s Day collection is now available on Ultra Soft Toys’ official website and across major e-commerce platforms, including Amazon, Flipkart, Myntra, and Firstcry. This year, Ultra Soft Toys invites shoppers to skip conventional gifts and instead offer the warmth and comfort of a plush companion, made to support and celebrate mothers when they need it most.